I was watching the latest Lynx TVC last night and noticed a logo pop up in the bottom left corner that prompted me to Shazam the ad. Once Shazam recognises the ad, it takes you to extended online content. Shazam have also started implementing this...

Here’s a cool little flash app… create a choir of funky dudes beatboxing and record a little song within minutes. No musical talent required, all the samples match up magically (but the trade-off is that all the songs will end up sounding pretty m...

There’s been a debate raging around whether Google+ has a chance of “winning the social race”. What most people actually mean by this is whether Google+ can overtake Facebook in terms of traffic and engagement. It’s true: Google+ doesn’t match Fac...

Of course, attaching user habits to a viral growth engine is ideal, the embodiment of the rare “rocket ship” business. However, it is important to note that companies, which successfully create user habits, even without viral growth, can build hug...

What’s the biggest problem with buying clothes online? You’re never sure if they will fit.Not all brands are identical when it comes to sizes and styles, so for now most customers feel safer trying the clothes on in-store before buying. In terms o...

Here is a short but sweet speech from Google’s head of travel, Ali Yilmaz:http://events.eyefortravel.com/travel-distribution-summit-asia/presentation-download2.shtmlThe core concept he puts forward is that data is only useful once we transform it ...

Some hot news springing up at the moment about how the R&D departments of the world’s largest tech players will change the way we interface with computers.

Always wanted a Microsoft Surface table but couldn’t afford it? Flatfrog have a 32” multitouch display that is only 55m thick and can handle dozens of touches at once.Unlike the Surface, it’s a display only (not a platform), so you can hook it up ...

Startup SoftKinetic and Intel have teamed up to create an interactive digital display unit that can recognise the viewer’s gender and age, serve them a targeted ad, and even let them interact with it by body movements. It launches today, hopefully...

In a pop culture that is dominated by interactive media and is increasingly fragmented into niche interests, are the days of the traditional “static” brand identity numbered?More info:http://www.fastcocreate.com/1679409/dc-entertainment-reveals-it...

So it would seem the FBI didn’t really care about any of this SOPA drama… until now.Despite SOPA’s setback, yesterday the FBI triggered the take-down of file sharing site Megaupload. In retaliation, the hacker group Anonymous tweeted a declaration...

I received an email from a friend a few weeks ago linking to a viral video piece produced for Carlsberg Beer. I watched it, chuckled to myself and moved on. The thing is, while branded virals are being produced in higher volumes now more than ever...

This one goes out to the Nomad crew…Despite the teething issues QR codes have faced as a platform, it hasn’t stopped marketers from flocking to them in the past year. While they can be useful in certain cases, here are a few examples that remind u...

Just saw this notification in Dropbox, they’re gamifying the experience… learn more about the product in order to unlock extra storage space:

With all of the talk about “this is the year of mobile”, it’s a shame to see that marketers still aren’t seeing the potential.Mobile devices now account for 10% of daily media consumption, and yet less than 1% of ad spend goes towards mobile as a ...

Great article in Adnews today:http://www.adnews.com.au/blog-post/two-cents-time-cost-qualityIf you asked your client this question, what would the answer be?In the creative industry, it’s too often that our clients have unrealistic expectations ar...

This is a mindblowing video from the Epic Mealtime Youtube channel.The meal? A quail stuffed in a chicken. Stuffed in a duck. Stuffed in a turkey. Covered in Bacon. Marinated in Bourbon and Coke. Stuffed in a pig. Covered in more bacon. Multiply b...

New Samsung ad for the Galaxy S2 – a little bit of good-natured fun at the expense of Apple fanboys and girls.My favourite bit:“I could never get a Samsung… I’m creative”“Dude, you’re a barista”