Minority Report ads are here

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Startup SoftKinetic and Intel have teamed up to create an interactive digital display unit that can recognise the viewer’s gender and age, serve them a targeted ad, and even let them interact with it by body movements. It launches today, hopefully we’ll see it roll out in a mall near you in the coming months.

Could this concept be in some part replicated for online display media using the viewer’s webcam?

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VIDEOS

Here’s a video of it in action at Yahoo:

[youtube=http://www.youtube.com/watch?v=2X7ef8MMBZA&w=500&h=417]

And a hype reel of the possibilities of the technology:

[youtube=http://www.youtube.com/watch?v=j8Lq6McsRM8&w=500&h=417]

MORE INFO

http://techcrunch.com/2012/01/30/softkinetic-and-intel-partner-for-minority-report-style-ads/

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