Social networking is about to go financial. The Commonwealth Bank of Australia plans to let customers bank through Facebook by the end of the year.The move is a new development in a rapidly escalating mobile payments war being waged between major ...

Moms lead the pack when comes to liking brands on Facebook, according to a recent survey by Burst media. Fifty eight percent of moms follow or like brands on social media sites.The survey showed that moms are the group of consumers most likely to ...

More info:http://www.getsaga.com/http://techcrunch.com/2012/06/16/a-r-o-reveals-saga-an-ambient-companion-that-watches-what-you-do-to-make-personal-recommendations/

Billboard Brasil has created the Guitar Pee, an interactive guitar/urinal that allows users to play their own music solos as they relieve themselves by the direction and pressure of their urine stream.When you're done, a number appears on a board ...

All businesses, no matter what they make or sell, should recognize the power and financial value of good design.Obviously, there are many different types of design: graphic, brand, packaging, product, process, interior, interaction/user experience...

Helping to judge presentations at UTS for the final year Integrated Communications course. Great to see some creative ideas from the finalists in response to real client briefs.Congrats to all groups who presented today, well done.

You’ve probably heard the saying a million times: “under-promise, over-deliver”. In business, you are rewarded for delivering an experience that exceeds your customer’s expectations.Traditional marketing theory teaches us that if you can deliver a...

In The May edition of B&T Magazine, Deepend's Chris Crammond and Amer Iqbal share their industry insights on the top ten rising platforms that are about to shake the digital world. Original post on the Deepend Digital Blog.

This mobile app lets you scan a product in the supermarket aisle, read reviews and ratings, see product suggestions and unlock special offers. If you submit enough reviews you can become a category expert, which opens you up to rewards and events....

https://www.facebook.com/photo.php?fbid=384207481624060&set=a.384207458290729.88642.187320347979442&type=1&theater

What if data collection was fun?You’re probably sick of hearing about “gamification”, but if we stop to think for a minute, the core concept is interesting: data collection doesn’t have to be a chore. Data can lead to insights, and insights provid...

Marketers don’t actually want clicks, they want the downstream conversions and the return on investment that follow. So today Facebook begins allowing advertisers using its API to ask it to show their ads to people most likely to take any specific...

Wondering where to grab a bite? Don’t mind a bit of profanity?http://www.wherethefuckshouldigotoeat.com/Or if you’re thirsty:http://www.wherethefuckshouldigofordrinks.com/

Ahh intro videos – the staple of any self-respecting startup’s home page. Gone are the days when it was enough to just have a product demo, intro videos now need to be an engaging piece of content in their own right.This sample from cloud based CM...

Scrolling through a web page has never been so fun.http://space.angrybirds.com/launch/

Guest lecture delivered this morning to a final year Integrated Communications class at University of Technology, Sydney. The lecture focuses on the importance of strategic insights in the campaign planning process.

Many years ago when Google announced they would be introducing satellite images to Google Maps, a group of Deependers decided to have fun with it and painted a huge Deepend logo on the roof of the office that could be seen from space (and hence se...

Should interface designers be more sensitive to fragile human emotions?http://screenshotsofdespair.tumblr.com/

Ever wanted to put a dollar value on each of your Facebook fans?Google Analytics will be rolling out a feature in the next few weeks that will give you the ability to:- Create a goal in GA that can be based on a sale, referral ,purchase intent etc...

Summary:- Share of hotel room sales made via a website has increased 7% from Q4 2010 to Q4 2011- Online bookings have risen across the board across online travel agents, hotel’s own websites, 3rd party resellers etc.- Reduced cost-per-sale online ...