You’ve probably heard the saying a million times: “under-promise, over-deliver”. In business, you are rewarded for delivering an experience that exceeds your customer’s expectations.Traditional marketing theory teaches us that if you can deliver a...

In The May edition of B&T Magazine, Deepend's Chris Crammond and Amer Iqbal share their industry insights on the top ten rising platforms that are about to shake the digital world. Original post on the Deepend Digital Blog.

This mobile app lets you scan a product in the supermarket aisle, read reviews and ratings, see product suggestions and unlock special offers. If you submit enough reviews you can become a category expert, which opens you up to rewards and events....

https://www.facebook.com/photo.php?fbid=384207481624060&set=a.384207458290729.88642.187320347979442&type=1&theater

What if data collection was fun?You’re probably sick of hearing about “gamification”, but if we stop to think for a minute, the core concept is interesting: data collection doesn’t have to be a chore. Data can lead to insights, and insights provid...

Marketers don’t actually want clicks, they want the downstream conversions and the return on investment that follow. So today Facebook begins allowing advertisers using its API to ask it to show their ads to people most likely to take any specific...

Wondering where to grab a bite? Don’t mind a bit of profanity?http://www.wherethefuckshouldigotoeat.com/Or if you’re thirsty:http://www.wherethefuckshouldigofordrinks.com/

Ahh intro videos – the staple of any self-respecting startup’s home page. Gone are the days when it was enough to just have a product demo, intro videos now need to be an engaging piece of content in their own right.This sample from cloud based CM...

Scrolling through a web page has never been so fun.http://space.angrybirds.com/launch/

Guest lecture delivered this morning to a final year Integrated Communications class at University of Technology, Sydney. The lecture focuses on the importance of strategic insights in the campaign planning process.

Many years ago when Google announced they would be introducing satellite images to Google Maps, a group of Deependers decided to have fun with it and painted a huge Deepend logo on the roof of the office that could be seen from space (and hence se...

Should interface designers be more sensitive to fragile human emotions?http://screenshotsofdespair.tumblr.com/

Ever wanted to put a dollar value on each of your Facebook fans?Google Analytics will be rolling out a feature in the next few weeks that will give you the ability to:- Create a goal in GA that can be based on a sale, referral ,purchase intent etc...

Summary:- Share of hotel room sales made via a website has increased 7% from Q4 2010 to Q4 2011- Online bookings have risen across the board across online travel agents, hotel’s own websites, 3rd party resellers etc.- Reduced cost-per-sale online ...

I was watching the latest Lynx TVC last night and noticed a logo pop up in the bottom left corner that prompted me to Shazam the ad. Once Shazam recognises the ad, it takes you to extended online content. Shazam have also started implementing this...

Here’s a cool little flash app… create a choir of funky dudes beatboxing and record a little song within minutes. No musical talent required, all the samples match up magically (but the trade-off is that all the songs will end up sounding pretty m...

There’s been a debate raging around whether Google+ has a chance of “winning the social race”. What most people actually mean by this is whether Google+ can overtake Facebook in terms of traffic and engagement. It’s true: Google+ doesn’t match Fac...

Of course, attaching user habits to a viral growth engine is ideal, the embodiment of the rare “rocket ship” business. However, it is important to note that companies, which successfully create user habits, even without viral growth, can build hug...

What’s the biggest problem with buying clothes online? You’re never sure if they will fit.Not all brands are identical when it comes to sizes and styles, so for now most customers feel safer trying the clothes on in-store before buying. In terms o...