Watch out… the way you shop is about to change. Social Commerce has been around for about a year now, but has had a relatively slow start. While gamers have been comfortable with shelling out their hard earned cash within social media environments...

I’m not quite sure what it is or how it works, but it sounds like a really cool idea: Gibson’s new Firebird X is the first computer in a guitar. It is open source so all you developers can create your own apps for it and sell them through the Gibs...

Key highlights from this article: Facebook’s defining feature was bringing real identities online: real names, real pictures, real friends. Facebook’s new smart lists are just like Google +’s circles – only better. Whether it’s a cop...

Introducing Google Wallet – just tap your phone and go.It’s more secure than your current credit card, but you’ll probably need to hang on to your plastic for a little while longer until Google have finalised agreements with all credit card suppli...

Google have been running a TVC featuring the famous scene from Seinfeld where George experiences a wallet fail. The good news is that Google Wallet is launching tomorrow (Tuesday September 19). The bad news (for now) is that it seems it will only ...

amer22@thankyouWATER is a game changer. Are the big retailers paying attention? @woolworths, @ColesOnline - who's more switched on here?

Nike teams up with Doc for a good cause.

This is an older campaign, but is a great example of how to design a communication framework. Channel mix was a convergence of print, outdoor, mobile and digital.In terms of user interaction, it works on three levels:1. Awareness – you can see the...

If you’re as big a Nirvana fan as me, this will make you poop.To celebrate the 20th anniversary of the release of Nirvana’s classic album, Nevermind, their only concert ever shot on film (previously unseen) will be screened in cinemas across Austr...

Here is a great piece of digital/social/real world convergence for laundry brand Ariel. It’s a seriously low engagement category, so in an attempt to give people a reason to engage away from the washing machine, Saatchi & Saatchi Stockholm teamed ...

An oldy but a goody - some insights into what really motivates people in professional industries. The carrot and the stick don't work as motivators when cognitive skills are required to perform your role - in these cases, the science indicates tha...

Courtesy of TechCrunch: http://techcrunch.com/2011/08/25/the-life-and-career-of-steve-jobs-in-crazy-taiwanese-animation-form/

Following in the footsteps of overseas markets, Android sales in Australia for the first time have exceeded iPhone sales – and it’s by a factor of 15%.Source: http://www.smh.com.au/digital-life/mobiles/smartphone-wars-android-topples-iphone-in-aus...

by Greg Kumparak on July 7, 2011Hello friends! Welcome to this week’s edition of Because You Can!Why would you want to take a super huge telescoping SLR lens and attach it to your iPhone?Because You Can!™ Well, you can now that this crazy i...

You can see a demo of the current wand controlled Mezzanine system here: http://techcrunch.com/2011/06/23/oblong-mezzanine/“Okay, Mezzanine is spectacular, but when are we going to see this stuff in our homes? “We believe the same experience we en...

So Nokia has released a brand new handset. Here’s their “Design story”: Firstly, there is just something about this video that makes it feel like a cheesy parody of an Apple product video on a late night sketch comedy show. In terms of the phone i...

Visit www.rednoseme.com , create a funny picture of yourself and do a good deed in the process (for each image created, Renault will donate $1 to SIDS research up to $15k).I don’t see a massive strategic link between Renault and SIDS, but that’s o...

However good or bad the album ends up sounding, I for one am a massive supporter of this move… love that both of these artists are doing something well out of their respective comfort zones.Metallica Machine Music?Metallica and Lou Reed record alb...

And The Winner Of TechCrunch Disrupt NYC Is…Getaround!