Doin' it for the kids // Make a funny red nose pic to donate to SIDS research

Visit www.rednoseme.com , create a funny picture of yourself and do a good deed in the process (for each image created, Renault will donate $1 to SIDS research up to $15k).

I don’t see a massive strategic link between Renault and SIDS, but that’s ok because they’re doing something nice. I like a brand that’s not afraid to put the cause message before their own agenda – hopefully their target audience notices and it works for them.

Now also an iPhone app.