RSA Animate - Drive: The surprising truth about what motivates us

An oldy but a goody - some insights into what really motivates people in professional industries. The carrot and the stick don't work as motivators when cognitive skills are required to perform your role - in these cases, the science indicates that there are only 3 factors that act as true motivators:

1. Autonomy - the desire to be self directed. If this is achieved, the result is engagement in one's role.

2. Mastery - the urge to get better at stuff. If this is achieved, it provides job satisfaction.

3. Purpose - the urge to contribute to a greater goal. If this is achieved, it provides a sense of achievement.

[youtube http://www.youtube.com/watch?v=u6XAPnuFjJc?wmode=transparent]