I received an email from a friend a few weeks ago linking to a viral video piece produced for Carlsberg Beer. I watched it, chuckled to myself and moved on. The thing is, while branded virals are being produced in higher volumes now more than ever...

This one goes out to the Nomad crew…Despite the teething issues QR codes have faced as a platform, it hasn’t stopped marketers from flocking to them in the past year. While they can be useful in certain cases, here are a few examples that remind u...

Just saw this notification in Dropbox, they’re gamifying the experience… learn more about the product in order to unlock extra storage space:

With all of the talk about “this is the year of mobile”, it’s a shame to see that marketers still aren’t seeing the potential.Mobile devices now account for 10% of daily media consumption, and yet less than 1% of ad spend goes towards mobile as a ...

Great article in Adnews today:http://www.adnews.com.au/blog-post/two-cents-time-cost-qualityIf you asked your client this question, what would the answer be?In the creative industry, it’s too often that our clients have unrealistic expectations ar...

This is a mindblowing video from the Epic Mealtime Youtube channel.The meal? A quail stuffed in a chicken. Stuffed in a duck. Stuffed in a turkey. Covered in Bacon. Marinated in Bourbon and Coke. Stuffed in a pig. Covered in more bacon. Multiply b...

New Samsung ad for the Galaxy S2 – a little bit of good-natured fun at the expense of Apple fanboys and girls.My favourite bit:“I could never get a Samsung… I’m creative”“Dude, you’re a barista”

In the market for a new phone?Google is poised to launch the Samsung designed Galaxy Nexus in the next few days. If you consider the specs, it is well ahead of any other handset on the market… it’s slimmer, lighter, faster, got a bigger screen, an...

Steve Jobs was a master of the presentation. Here are 11 tips we can learn from him:1. Planning in AnalogStart with pen, paper, whiteboards – never start with the words until you have a plan2. Creating a Twitter-Friendly DescriptionMake it easy fo...

Google have just wrapped up their Google Music launch event in LA.It includes deep integration with Android, but also web and iOS apps. Currently only available in the US (although expect that to change very soon).Key highlights from the announcem...

Heinz have done it again... After making waves as one of the first FMCG brands to capitalise on the Fcommerce craze, they have now launched an augmented reality experience for iphone and android users via blippAR. Simply hold your phone up to your...

In a nutshell:- After a long wait, Google have now launched branded pages- They are similar to Facebook pages- There are restrictions around circles to protect individuals’ privacy (eg. a brand can’t add you to a circle unless you’ve added it firs...

Ten years after OK Computer shocked the world, Radiohead released In Rainbows on October 10 (10/10). Though no one was expecting the album to be released until 2008, Radiohead announced In Rainbows just ten days in advance. In Rainbows, which cons...

Watch out… the way you shop is about to change. Social Commerce has been around for about a year now, but has had a relatively slow start. While gamers have been comfortable with shelling out their hard earned cash within social media environments...

I’m not quite sure what it is or how it works, but it sounds like a really cool idea: Gibson’s new Firebird X is the first computer in a guitar. It is open source so all you developers can create your own apps for it and sell them through the Gibs...

Key highlights from this article: Facebook’s defining feature was bringing real identities online: real names, real pictures, real friends. Facebook’s new smart lists are just like Google +’s circles – only better. Whether it’s a cop...

Introducing Google Wallet – just tap your phone and go.It’s more secure than your current credit card, but you’ll probably need to hang on to your plastic for a little while longer until Google have finalised agreements with all credit card suppli...

Google have been running a TVC featuring the famous scene from Seinfeld where George experiences a wallet fail. The good news is that Google Wallet is launching tomorrow (Tuesday September 19). The bad news (for now) is that it seems it will only ...