You Don’t Know Blackberry’s NameFollowing in the footsteps of a string of major companies appointing celebrities as “brand ambassadors”, Blackberry (the company formerly known as RIM) yesterday appointed Alicia Keys as their Global Creative Direct...

With rumours swirling around the possible launch of a plastic-encased budget iPhone to be announced this year, it begs the question: why would Apple’s marketing team perform such a drastic about-face? Sure, a brand’s market strategy should evolve ...

Don’t you hate it when someone says “our strategy is to gamify the experience”?Contrary to popular belief, gamification is not a strategy, it is a tactic that can be used to essentially motivate people to perform an otherwise mundane task that the...

Scalado Rewind is a feature that guarantees the perfect group shot every time through an innovative combination of facial recognition and a timeline controller. The results seem pretty amazing.The video above depicts the app being used on an Andro...

“People don’t buy what you do, they buy why you do it”Product case study: Apple Macbook