Presenting Research in the Real World (UNSW Guest Lecture)

Some advice from the world of marketing, giving both an agency and client side view on how to present research findings in a compelling way.This was a guest lecture delivered at The University of New South Wales on 22nd September 2014 to a market research class. Co-authored by Allan Van Breukelen.View the presentation here:UNSW - Market Research Lecture 20140922