Alicia Keys vs. Ari Gold - who is the real Blackberry brand ambassador?
You Don’t Know Blackberry’s NameFollowing in the footsteps of a string of major companies appointing celebrities as “brand ambassadors”, Blackberry (the company formerly known as RIM) yesterday appointed Alicia Keys as their Global Creative Direct...
INFOGRAPHIC: iPhone Lite Market Segment Strategy
With rumours swirling around the possible launch of a plastic-encased budget iPhone to be announced this year, it begs the question: why would Apple’s marketing team perform such a drastic about-face? Sure, a brand’s market strategy should evolve ...
Gamify your job
Don’t you hate it when someone says “our strategy is to gamify the experience”?Contrary to popular belief, gamification is not a strategy, it is a tactic that can be used to essentially motivate people to perform an otherwise mundane task that the...
Photo Finish // Did Nokia pip Blackberry?
Scalado Rewind is a feature that guarantees the perfect group shot every time through an innovative combination of facial recognition and a timeline controller. The results seem pretty amazing.The video above depicts the app being used on an Andro...
Why, how, what // How leaders inspire action
“People don’t buy what you do, they buy why you do it”Product case study: Apple Macbook
Brainstorming doesn't work
The concept of brainstorming was pioneered by an adman named Alex Osborn in the 1953. The fundamental rule to making it work was “Don’t Criticise” – ie. all ideas are good ideas. However, numerous psychological studies have shown that if a group o...
Turn your Facebook feed into a tabloid magazine with Taploid
For now, Taploid only pulls in your Facebook data, but Snodgrass says his company’s sentiment analysis engine can be pointed at anything. Taploid will start digesting Twitter, Foursquare, and other data soon.The product definitely has its bugs and...