5WTI onboards its first certified partner agency

Graduation day. It's a bittersweet occasion, the end of an era and the beginning of a new chapter. I've graduated a few times in my life, but this time was different. This time I was the one presenting the certificates.

When Roshan and I started 5 Ways to Innovate, we set ourselves a mission to help 1,000 corporates reinvent themselves to build the business of tomorrow. Obviously we couldn't do that alone, which meant we would need to find a lot of partners who believed in us enough to use our IP and methods to deliver world class innovation for their clients.

Earlier this month, that plan became a reality. We flew to Edinburgh to run an academy where we trained and certified our first agency partner. It's a huge milestone for our growing business, the first academy of many. Thank you to the entire team at CreateFuture, we are very excited to partner with you to help your clients build world class innovation teams and put in place the systems to close the innovation gap.

What is the 5 Ways to Innovate partner program?

We are in the process of building a curated panel of boutique innovation consultancies across the globe who are working with their clients to build the business of tomorrow.

It makes sense for us as a business. We have scaled consulting businesses in the past using the traditional route: win a few foundational clients and then rapidly grow headcount to service a growing number of clients. We always had an issue with this model because, despite the best of intentions, these types of businesses get caught in an endless cycle of needing to pitch and win new work in order to feed the growing number of staff. This “dollars for head-hours” business model reduces the industry to its lowest common denominator, where the growth objective outstrips the founder’s reasons for getting into the business in the first place.

We wanted to build our business differently. Rather than scaling our own team to achieve our mission, we want to scale the 5 Ways to Innovate offering through the ecosystem - existing innovation consultancies and agencies. 

We’ve combined our framework, methods and tool with our experience of building successful Digital Agencies and Consultancy Practices to create an offering to deliver through a network of partners. The result will be a network of hand-picked partners who are certified in our methods and able to deliver the 5 Ways to Innovate system to their clients, helping them to build the business of tomorrow.

Find out more about the 5 Ways to Innovate partner program here: https://5waystoinnovate.com/partners