How the classic business case is stifling corporate innovation efforts and what you can do to fix it

“If it’s so innovative, show me an example where our competitors have done it before”

The field of innovation is rich with stories of how the core business is often disconnected from the role that innovation plays in the organisation. No one is more familiar with this than those who work in the innovation teams, labs, incubators and accelerators across the corporate landscape.

One of the key challenges any innovation team faces is maintaining the speed and autonomy required to truly achieve new things. The risk averse traditional business case process of endless information gathering, data point development and stakeholder navigation is often the very thing that stifles innovation efforts and ironically ensures failure.

This topic provides guiding principles and operational frameworks to business leaders charged with managing innovation efforts, as well as practical advice for practitioners working hands-on within innovation teams.

• Has been run as a practical “how-to” guide for innovation teams and labs

• Detailed article with high level Do’s and Don’ts