A guide for businesses to get real about virtual reality

AR / VR technology isn’t a new thing - Morton Heilig invented the first immersive tech way back in 1962.

So why has the world suddenly gone Metaverse mad? When Facebook rebranded to Meta and announced their $10b / year bet, the Metaverse industry was born and it became a feeding frenzy.

But all the talk of NFT’s, Web3’s and Crypto keys hasn’t helped businesses make sense of what they should actually be investing in.

Amer Iqbal developed Meta’s enterprise readiness model for the Metaverse and through the process he uncovered a series of big myths that are pervading the industry. By clearing the clutter and focusing on a readiness model, this topic helps corporates make sense of what their metaverse strategy should be and develop a pragmatic roadmap in order to move in the right direction.

• Amer Iqbal developed Meta’s Metaverse Readiness Model, a playbook and toolkit that helps businesses build their enterprise Metaverse roadmap

• Playbook: Meta’s Metaverse Readiness Model

• Video: Has the ChatGPT Craze Killed the Metaverse?

• Video: 5 Metaverse myths busted by an ex-Meta insider

• Step into the Metaverse session run at the launch of Catapult, Singapore’s first dedicated executive learning hub