Beyond AI: The hidden playbook to build tomorrow's business, today

Trillions of dollars are pouring into AI, yet the latest economic data reveals a stark reality: the only companies in the world seeing a genuine payoff are the "Magnificent 7" tech giants of the S&P 500.

So, what are they doing that everyone else is getting wrong?

Most organisations have taken a single page out of the tech playbook: streamlining headcount, automating legacy processes, and spending big on AI tokens. But while most companies treat AI as a cost-cutting tool, the tech giants are quietly using it as an engine for growth and transformation. Most leaders are running only one-third of the playbook, racing to optimise the business of today while ignoring the business of tomorrow. You are not alone, as most organisations have fallen into this "Efficiency Trap."

The issue isn't the technology; it's the strategy. 

We’ve seen this exact pattern before. Just like the Dot-Com era, initial hype and market corrections will give way to explosive, sustained growth - for a select few.

In this provocative keynote, former Meta executive and innovation strategist Amer Iqbal reveals the missing two-thirds of the Big Tech AI playbook.

You’ll discover why investing in AI is like buying a Ferrari without a driver, how to shift from mere cost-cutting to true capacity building, and how to build a high-ROI system that positions your organization to thrive in the AI era and beyond.

• As former Head of Digital Transformation at Meta, Amer is able to share a unique perspective on the systems that drive global technology giants

• Viridian Financial - Adopting AI keynote