Amer Iqbal Amer Iqbal

How Facebook Innovates: An insider’s guide to their metaverse transformation

February 3rd 2022. That was the date I lost $100k in a single day. But don’t feel bad for me, it could have been a lot worse. My boss actually lost a lot more than I did - he lost $30m on that same day!

Sorry - did I say $30 million? I meant $30 BILLION!

You see it was the day Facebook, now known as Meta, announced their quarterly earnings and had reported a decline in user numbers for the first time in over a decade. To make things worse, the company had also spent $10b building their new metaverse business - and so far they had nothing to show for it but a new name and logo.

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PODCAST: Innovate or Die: What Startups Can Teach Corporations

Innovate or prepare to fail - Amer Iqbal believes this, and you should too. As Head of Digital Transformation at Facebook, Amer spends his time teaching corporates how to combine the strength of a large organisation with the fluid mindset of a startup. He explains how companies must continually grow and adapt, plus a word of warning if you feel you’re working for a business that isn’t willing to do this.

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Innovation Pivot: Google dropped 20% time and opened Area120 incubator

Often when companies scale to a certain size, the structures and systems that previously yielded great results no longer have the same level of impact. Innovation is not immune to this scenario, so hat happens when an innovation initiative outlives its effectiveness and moves into the legacy phase? It doesn't necessarily mean the cause is lost; it just might take a little bit of reinvention.

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