How Facebook Innovates: An insider’s guide to their metaverse transformation

February 3rd 2022. That was the date I lost $100k in a single day. But don’t feel bad for me, it could have been a lot worse. My boss actually lost a lot more than I did - he lost $30m on that same day!

Sorry - did I say $30 million? I meant $30 BILLION!

You see it was the day Facebook, now known as Meta, announced their quarterly earnings and had reported a decline in user numbers for the first time in over a decade. To make things worse, the company had also spent $10b building their new metaverse business - and so far they had nothing to show for it but a new name and logo.