Why, how, what // How leaders inspire action
“People don’t buy what you do, they buy why you do it”Product case study: Apple Macbook
Brainstorming doesn't work
The concept of brainstorming was pioneered by an adman named Alex Osborn in the 1953. The fundamental rule to making it work was “Don’t Criticise” – ie. all ideas are good ideas. However, numerous psychological studies have shown that if a group o...