Strategic generalist or specialist? It depends
Facebook’s Amer Iqbal argues that young strategists contemplating which direction their careers should take – to be a generalist or specialist – should also consider asking an additional question: Are you a purist or a pragmatist?
INFOGRAPHIC: iPhone Lite Market Segment Strategy
With rumours swirling around the possible launch of a plastic-encased budget iPhone to be announced this year, it begs the question: why would Apple’s marketing team perform such a drastic about-face? Sure, a brand’s market strategy should evolve ...
Why, how, what // How leaders inspire action
“People don’t buy what you do, they buy why you do it”Product case study: Apple Macbook
UTS Guest Lecture: Strategic insights in the campaign planning process // Amer Iqbal, Business Director, Deepend
Guest lecture delivered this morning to a final year Integrated Communications class at University of Technology, Sydney. The lecture focuses on the importance of strategic insights in the campaign planning process.