Mirvac & 5 Ways to Innovate Unleash Generative AI to Fast-Track 100+ Innovation Projects
SYDNEY, AUSTRALIA — Corporate innovation consultancy 5 Ways to Innovate has successfully designed and executed a groundbreaking, AI-driven strategy session for property giant Mirvac at its annual All Hands Gathering. Moving far beyond traditional corporate workshops, the team deployed a proprietary, multi-LLM backend infrastructure to align 600 employees around a unified vision and fast-track over 100 new business concepts in a single day.
The high-impact engagement, which opened with an impactful keynote address before shifting into a live hackathon, was designed, built, and facilitated by Amer Iqbal (CEO, 5 Ways to Innovate) and Roshan Chhotu (Commercial Director, 5 Ways to Innovate). The event represents a massive leap forward in how enterprise leadership can use technology to crowdsource strategy and accelerate internal innovation at scale.
Real-Time Alignment: AI as a Visionary Facilitator
To kick off the session, 5 Ways to Innovate tasked 600 Mirvac employees with identifying the single biggest hurdle facing the company. In a feat that would traditionally require weeks of qualitative survey analysis, the consultancy's custom tech stack—utilising several Large Language Model (LLM) services via APIs—processed over 600 live comments simultaneously.
The AI grouped the raw feedback into core thematic clusters and filtered the collective sentiment in real time, instantly generating a single, cohesive vision statement. Through a rapid live voting process, the entire company successfully aligned around this co-created blueprint for Mirvac’s future foundations.
Over 100 Ideas Filtered in Minutes
With the new vision established, 5 Ways to Innovate transitioned the All Hands Gathering into a high-octane corporate hackathon. Employees were challenged to generate actionable ideas to execute this strategic vision within their Business-As-Usual (BAU) operations, yielding an overwhelming response of more than 100 unique concepts.
To manage the sheer volume of data without disrupting the event's momentum, the facilitation team deployed an advanced AI evaluation layer. In the space of just minutes, the custom LLM pipeline automatically scored all 100+ submissions against the classic Innovation Framework:
Desirability: Does it solve a genuine customer or operational need?
Viability: Does it align with Mirvac's broader commercial strategy?
Feasibility: Is it technically and operationally executable?
A vetting process that would normally take days of committee review was condensed into moments. The AI seamlessly synthesised the entries into key themes and delivered a rigorous shortlist of the top eight entries to advance to the live pitch session.
"There was an immense amount of tech working furiously in the background, making calls to various AI models via APIs," said Amer Iqbal, CEO of 5 Ways to Innovate. "Yet, from the audience's perspective, the complexity was entirely invisible. The user experience simply felt like we were magically grouping, scoring, and prioritising data completely on the fly. Running something of this scale in a live, zero-latency environment wouldn't have been possible even six months ago."
From Pitches to Proven Execution
The final eight teams took the stage to present their concepts in a high-stakes pitch session. To help evaluate the final entries, Iqbal and Chhotu were joined by a distinguished guest judge—a former executive from Meta—bringing global tech and scale expertise to the panel.
Ultimately, four winning entries were selected. Rather than concluding as a theoretical exercise, 5 Ways to Innovate designed the program to ensure immediate corporate impact: all four winning teams received direct funding to turn their hackathon concepts into commercial reality.
The landmark event concluded with inspiring closing statements from Mirvac’s CEO, Campbell Hanan, who praised the session's outcomes and underscored the importance of embedding agility, technological adoption, and collaborative innovation into the very fabric of Mirvac's operational future.
