Avoiding innovation theater: Amer Iqbal on Experts Unleashed by Atlassian
Amer Iqbal Joins Experts Unleashed to Share Insights on Innovation, Change, and Leadership
Amer Iqbal, a seasoned strategy and innovation leader with over 20 years of experience spanning Meta, Deloitte Digital, digital agencies, and high-growth startups, recently appeared on the high-profile Experts Unleashed podcast with Dominic Price from Atlassian. The show, known for hosting thought leaders like Daniel Pink and Tom Goodwin, is a go-to platform for exploring cutting-edge ideas in business, leadership, and innovation.
In this episode, Amer shared his unique perspective on creativity and persistence, telling the story of his debut album, 20 Years, which took two decades to complete. He reflected on how technology democratises industries and the value of patience, illustrating that bold goals are achievable with time and dedication.
Turning to the corporate world, Amer discussed why innovation often fails, drawing on his study of 100 companies and his own experience driving transformation at Meta and Deloitte Digital. He explored the “innovation gap,” emphasizing the need for structured systems, internal champions, and tactical focus. He also outlined his approach to leading change in large organisations: accept that pushing the agenda may ruffle feathers, with the key being to find and empower advocates, and let results speak louder than politics.
Amer also shared leadership lessons from “failing forwards,” including his experience coming second in the Young Executive of the Year award. He encouraged leaders to focus on outcomes over goals, learn openly from peers, and adopt an abundance mindset—helping others as a path to greater impact.
Finally, the conversation highlighted both Amer and Dominic's support for Forever Projects, a nonprofit dedicated to helping women break the cycle of poverty and create self-sustaining futures. Their focus on enabling people to use their own skills to support their families reflects his broader philosophy of lasting, practical change.
Amer’s discussion on Experts Unleashed combines personal storytelling, practical frameworks, and actionable insights for leaders looking to innovate, drive change, and make meaningful impact.
