Target audience? Consumers? End users? ... or humans?

The cluetrain – a 95 point manifesto on how human interactions are changing in the digital age, and how this affects corporations and brands.

Here are three choice tidbits:

·        Human communities are based on discourse—on human speech about human concerns.

·        The community of discourse is the market.

·        Companies that do not belong to a community of discourse will die.

… a bit of light reading.

Check it out at http://cluetrain.com/